What is SEM?

• Search Engine Optimization (SEO) of your website
• Submission of your website to major search engines and directories
• Pay Per Click Keyword Advertising (PPC)

Based on your specific business needs, your Search Engine Marketing strategy can be a combination of all the above techniques or we may select only one if this better addresses your situation.

• Competitor Analysis
  
  
• Website Ranking Reports
  
  
• Website Structure Analysis
  
  
• Keyword Analysis and Keyword Density Report
  
  
• Meta Tags Analysis
  
  
• Link Partner Analysis

The initial analysis gives you a realistic insight of your current positioning on the web and helps us design an exclusive SEM strategy that will improve your website performance.

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What is SEO?

Through years of research and practice we have developed a disciplined methodology to achieve the best results in natural SEO. When you become an WebConnectX client you've partnered with a proactive, committed, full-service solution provider.

• Keywords Research
  Using search engine technology we discover which search terms are used most regularly by your prospective customers - the right keywords are critical to the success of your business and our campaign.
  
  
• Website Optimization and Re-structure
  We develop a list of changes required to your website structure and keyword density. We point out all possible techniques to make your site more appealing to search engine spiders.
  
  
• Link Popularity Strategy
  We develop and implement a plan to get external links to your website from all the right places.
  
  
• Website Submission
  We will periodically submit your website profile to all major search engines and directories on the Internet including world wide search engines: Google, Yahoo, Altavista etc. Our database contains more than 1,000 major search engines around the world.
  
  
• Website Ranking Reports
  We check your website's ranking for all the major search engines and directories once per month, and report you the improvement of your web position.
  
  
• Ongoing Management, Monitoring and Review
  We constantly review your site's progress and provide you with options for improvement.

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What is PPC?

Research shows that advertisers receive the highest ROI from pay-for-placement search when compared to e-mail, banners and other forms of online advertising.

PPC advertising offers you an excellent solution to drive traffic to your website almost immediately. Another great benefit of Pay-Per-Click advertising is its advantage of being easily tracked so you can tell that campaign A just made $5,000 of profit whereas campaing B did not earn you anything.

Google Adwords and Overture are the two major pay per click engines, with Overture servicing Yahoo, NineMSN, Altavista and all major search engines.

Our PPC service includes:

• Keyword Development
  We will select productive keywords and phrases that are relevant to your product or service, and target audience and industry.
  
  
• Ad Copy Creation
  We will create compelling ads and determine which messages perform best in order to maximize the number of customers.
  
  
• Campaign Tracking
  We will track your campaign performance down to the keyword level in order to maximize your ROI.
  
  
• Campaign Management
  We will closely manage your campaign a regular basis to ensure it performs in accordance to your goals.

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